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Learning Platform

This is a multidevice learning platform for delivering online courses developed under the Entrepreneurial Women in ICT Erasmus+ KA226 Project. 

You can access free courses related to ICT and Entrepreneurism, if you have your own courses that you think fits this project, please contact us.

Digital Marketing

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About Course

In this course you will learn the most important points to create a good digital marketing strategy. You will learn to use different tools, as well as the indicators to evaluate your work in digital marketing.

This content is presented by Celeste Senés, owner at CoEspai Girona, Coworking Space and creative hub in the center of Girona, Specialist in Corporate Communication (Internal and External) and Specialist in Digital Marketing. SEM module is presented by Lucie Pellier, Specialist in Communication / Marketing and Digital Advertising (Paid Media: SEA / Search Ads, Display, Video, Social Ads) with technical knowledge in the design and development of digital solutions (CMS) and a great interest in Tech, Python and Data Science . Teacher in University Master of Digital Marketing, “Digital Advertising” since 2017. Co-founder of Fibrecoco, digital marketing agency.

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Course Content

Introduction to digital marketing
In this course you’ll learn the basics of digital marketing.

  • Introduction to Digital Marketing
  • KPIs
  • Buyer persona infographics

In this course you’ll learn the basics of Search Engine Optimization for your marketing campaigns and the basics to create a SEO strategy.

In this course you’ll learn how to tell a story, create a brand and create content that engage your audience.

Email marketing