Digital Marketing
About Course
In this course you will learn the most important points to create a good digital marketing strategy. You will learn to use different tools, as well as the indicators to evaluate your work in digital marketing.
This content is presented by Celeste Senés, owner at CoEspai Girona, Coworking Space and creative hub in the center of Girona, Specialist in Corporate Communication (Internal and External) and Specialist in Digital Marketing. SEM module is presented by Lucie Pellier, Specialist in Communication / Marketing and Digital Advertising (Paid Media: SEA / Search Ads, Display, Video, Social Ads) with technical knowledge in the design and development of digital solutions (CMS) and a great interest in Tech, Python and Data Science . Teacher in University Master of Digital Marketing, “Digital Advertising” since 2017. Co-founder of Fibrecoco, digital marketing agency.
Course Content
Introduction to digital marketing
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Introduction to Digital Marketing
03:55 -
KPIs
11:07 -
Buyer persona infographics
00:00